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National Repository of Grey Literature

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	Innovation Marketing Strategy Selected Sports Organizations Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor) The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals. Detailed record
	Innovation Marketing Strategy Selected Sports Organizations Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor) The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals. Detailed record
	The proposal for an international marketing strategy of the company Akordeon Servis in the selected foreign markets Koutná, Stanislava ; Král, Petr (advisor) ; Vokáč, Matěj (referee) Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets. Detailed record

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